A Costco Shopper Analysis

Inspired by the genres of stand-up comedy and the academic lecture, A Costco Shopper Analysis is a 50-minute performance in which the artist traverses the topics of food, fertility, and border control.  According to Business Insider, the typical Costco shopper is a 39 y/o Asian American married woman who has a 4-year degree or higher level of education, and makes over $125k/year. Donning a Kirkland wardrobe, Ye embodies this demographic and performs a personal analysis that connects Costco to family mythology, Chinese American history, US immigration policy, and Stanford University. Through this process, the artist uncovers one lineage behind the typical Costco shopper, and what it can tell us about the consumption of, and consumption by, Asian bodies in the United States. Watch the 4-minute cut of the performance documentation below or the longer 18-minute cut here.

This piece has been performed at the MOCA Geffen in Los Angeles and the Greenhouse Project at the University of California, Santa Cruz.